Few thoughts on an important paper that just appeared in Science, The spread of true and false news online. The paper received (and will receive) justified attention: it is massive (“~126,000 rumor cascades spread by ~3 million people more than 4.5 million times” in a long temporal window – from 2006 to 2017), it includes several detailed analyses (the authors did not only check basic metrics such as speed and size of diffusion, but they measured things like structural virality; the proportion of political versus non-political news; the role of bots; they run a sentiment analysis of the tweets, etc.), and it has a straightforward (and I guess welcome to many) take-home message: “fake” news are more successfull than “true” news in social media, at least in Twitter (*).
In 2013 I took the time to collect some data about the spread of a story about Oreo cookies. According to it, scientists demonstrated that Oreo cookies are as much, or possibly more, addictive than cocaine. The story spread and faded very quickly, in a couple of days in October 2013, but was reported by hundreds of English language media outlets, including prominent ones such as the Huffington Post or the Guardian.
I am organising a one-hour theme session at the inaugural conference of the Cultural Evolution Society that will take place in Jena in September. The outline programme of the conference has been just published on their website. The session – “Cultural Evolution in the Digital Age” – is scheduled for the first day, Wednesday the 13th, in the morning. Plenty of other interesting talks and events all throughout the conference (but of course I am quite biased…). Below the excellent abstracts of the three talks that will constitute the session. See you in Jena!
The complexity of some cultural domains, such as technology, seems to be linked to population size. This makes intuitive sense: after all, we have iPhones and rockets, whereas hunter-gatherer societies do not. How does this work, however, for other, non-technological, cultural domains? Western stories are not more complex than Aboriginal Australians ones (I guess). What about religions, or kinship systems?
The next EHBEA conference in Paris will include a “satellite meeting” on cultural attraction theory: Cultural Evolution by Cultural Attraction: Empirical Issues
I will give a talk titled Three predictions for cultural attraction theory. Below the (tentative) slides. If you cannot wait, the three predictions are:
- lo-fi copying is more significant than hi-fi copying in cultural transmission
- domain-general social influence (context-biases) is not very important
- culture is a matter of global, often neutral, traditions, more than local, generally adaptive, differences